Cost leadership strategy to increase the market share. Operations strategy at galanz in a group of maximum. Kokin lam and professor xiande zhao wrote this teaching note as an aid to instructors in the classroom use of the case operations strategy at galanz, no. The case tells about the phase development of a manufacturing company. Readings operations strategy sloan school of management. A strategic analysis of surging chinese manufacturers. Galanz case background galanz is manufacturer of microwave ovens headquartered at shunde, guangdong province, china it transformed itself from being manufacturer of down feather products to microwave oven manufacturer in the 1990s galanz followed a low cost pricing strategy and push model to increase market share both in china and overseas market. Focusing on operations, he defines the operations strategy as a tool whose main objective is to increase the competitiveness of the organization.
This paper presents a case study of one of the most successful manufacturers in china, the galanz group, now the worlds largest microwave manufacturer. If you continue browsing the site, you agree to the use of cookies on this website. Galanz is a chinese manufacturer engaged in the manufacturing of microwave ovens. Case 1 operations strategy at galanz group 6 operations strategy. Frameworks for strategy and the decision category approach business strategy context for operations strategy. To support the competitive strategy of cost leadership, galanz use below tactics in operations. On january 4, 2004, liang zhaoxian, the vicechairman and chief executive officer ceo of galanz enterprises group co. Operations stbategy fifth edition nigel slack michael lewis pearson. This note summarizes how the operations strategy module in the operations management course can help students understand that managers can create a significant competitive advantage through strategic choices regarding a firms development and deployment of newprocess technologies, design and implementation of informationbased coordination systems, and configuration and focus of operating. Essay on operation strategy at galanz 4194 words 17 pages. Stephen ng and barbara li wrote this case under the supervision of professors xiande zhao, xuejun xu and yang lei solely to provide material for class discussion. The order winners and order qualifiers for the business in the early stages of was the same pricecost. Operations strategy at galanz case analysis, operations strategy at galanz case study solution, operations strategy at galanz xls file, operations strategy at galanz excel file, subjects covered competitive strategy entrepreneurship international business marketing production by stephen chi hung ng, barbara li, xiande zhao, xueju.
Advantage of abundant supply of cheap labours and land. The role of operations strategy is to provide a plan for the operations function so that it can make the best use of its resources. Essay on operation strategy at galanz 4194 words 17 pages s w 8b10d05 teaching note operations strategy at galanz dr. Finding services that write essays for money is easy, case study operations strategy at galanz but identifying the ones that are reliable is not. Initially, the competitive strategy followed by the company was cost leadership. Focus on the following zero down on the central problem and two to five related problems in the case study. Now in its fifth edition, this clear, wellstructured and interesting text offers insight into the more advanced topic of operations strategy. Operations strategy case study by ravi sure on prezi. Galanzs operations strategy introduction identification of potential product.
Case 1 operations strategy at galanz group 6 operations. Institute of management, ranchi strategic operation management 1 2 3 id name pgexp01920 bharat bhushan pgexp05720 pgexp06320 prasanta kumar pattnaik rajesh dhiman caseno. Blueprint purchased from world leader toshiba in microwave oven equipment and technology producer in early 1990s. Chapter 1 operations strategy developing resources and processes for strategie impact 1 introduction 1. The role of operations strategy operations management. Operations strategy at galanz operations management introduction the aim of this case study is to analyze the operation strategy of galanz and asses the potential growth opportunities for galanz in the future in a global environment. Stephen ng and barbara li wrote this case under the supervision of professors xiande zhao. Operations strategy at galanz harvard business publishing. This paper explores the significance and dynamics of alternative operations strategy processes towards developing a more complete picture of the strategy processcontextperformance nexus. Its main business is the manufacture and sale of microwaves. It designed and implemented operations system to help achieve lower cost through economy of scale, the transfer of production capacity from developed countries and full utilization of the available production capacity.
Factory set up with professional engineers with ample knowledge of this technology. Operations strategyatgalanzcaseanalysisvineet vinod munghate 1. Operations strategy at galanz case solution,operations strategy at galanz case analysis, operations strategy at galanz case study solution, introduction. Although liang was relieved that he had solved the problem of the magnetron supply for the company with the outsourcing agreement he signed with the japanese manufacturer, he could not stop wondering what he should do to further guide the company to greater future success in the increasingly competitive market. Operations strategy at galanz case solution and analysis, hbs. Operations strategy at galanz strategic management.
Jul 07, 2014 operations strategy at galanz caseanalysisvineet vinod munghate 1. Galanz, had just returned to his office after signing a contract to outsource part of the production of galanzs designed. The five ps of operations strategy implementation purpose a shared understanding of the motivation, boundaries and context for developing the operations strategy point of entry the point in the organization where the process of implementation starts process how the operations strategy formulation process is made explicit. Make operations strategy clear to the rest of the organization provide the operating capabilities that will be required in the future table 2. The case of galanz recent years have witnessed the surging of chinese manufacturers. Building on concepts from strategic management, operations management, marketing and hrm, this text encourages a thorough understanding of operations strategy in a variety of businesses and organisations.
Operations case study galanz free download as powerpoint presentation. Step 4 swot analysis of operations strategy at galanz. View case 1 operations strategy at galanz from bm 186 at university of the philippines diliman. Recent years have witnessed the surging of chinese manufacturers, as china has become the worlds factory floor. Galanz had transformed itself into a world class manufacturer of microwave. Operations strategyatgalanzcaseanalysisvineet vinod munghate slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Based on theories of multinational corporations from emerging economies, the paper examines the process of galanzs. Galanz, had just returned to his office after signing a contract to outsource part of the production of galanz s designed. This note summarizes how the operations strategy module in the operations management course can help students understand that managers can create a significant competitive advantage through strategic choices regarding a firms development and deployment of newprocess technologies, design and implementation of informationbased coordination systems, and configuration and focus of. Operations strategy at galanz case solution and analysis. Operations strategy at galanz case study solution, operations strategy at galanz case study analysis, subjects covered competitive strategy entrepreneurship international business marketing production by stephen chi hung ng, barbara li, xiande zhao, xueju. Operations strategy at galanz strategic management economy of. The success of galanz is mainly the result of adopting different competitive strategy and operations strategy under different internal and external situation.
Operations strategy at galanz the case centre, for educators. Once you finished the case analysis, time line of the events and other critical details. Operations stbategy fifth edition nigel slack michael lewis. S w 8b10d05 teaching note operations strategy at galanz dr. The company became a microwave oven manufacturer when its founder, liang qingde, realized the potential of selling domestic microwave ovens in china, where most microwave ovens at that time were mostly expensive.
Essay on operation strategy at galanz 4194 words bartleby. Demonstrate how operations precedence should reflect customer requirements and influence the way a business needs to compete. The company started out with a clear competitive strategy based on cost leadership. How a down feather producing company entered into production of the microwave oven. Q4 what are galanz competitive and operations strategies and how. Operations strategy specifies the policies and plans for using the organizations resources to support its longterm competitive strategy. Operation strategy at galanz li, yang won department of management, city university of hong kong, kowloon, hong kong email. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the.
Operations strategy at galanz case analysis strategic. S w t os 910d05 rp operations strategy at galanz dr. Request pdf a strategic analysis of surging chinese manufacturers. Operations strategy at galanz case study solution and. Do the swot analysis of the operations strategy at galanz. Operations strategy at galanz case solution and analysis, hbr. This teaching note should not be used in any way that would prejudice the future use of the case. Operations strategy at galanz free download as powerpoint presentation. Stephen ng and barbara li wrote this case under the supervision of professors xiande zhao, xuejun xu and yang lei solely to.
Pdf case solution analysis for operations strategy at. Cost leadership differentiation and, by focusing on segments distinct customer groups groups with similar needs but, assumes operations excellence is not a source of competitive advantage. What are galanzs competitive and operations strategies, and how does its operations. With the help of lowcost leadership, the company had successfully gained the market share, its strategy has a huge potential for it to grow. Operations strategy at galanz case solution, had from a humble beginning, a manufacturer of down products shunde township, galanz enterprise group co. Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the worlds best business and management experts. Operations strategy at walmart unit 3 corporate strategies text a critical reading and thinking overview general information about walmart walmart. The company was formed by liang zhaoxians father, liang qi. Swot for operations strategy at galanz is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance companys operations. What is the role technology has played in the success of galanz. The most important opportunity for the management of the organization is to revise and adopt a singular strategy that is efficient and effective in sustaining and growing the. From the perspective of competitive strategy, first mr.
Operations strategyatgalanzcaseanalysisvineet vinod. You can send messages to support and your writer to track the progress of your order. Galanz s operation s strategy introduction identification of potential product. This case describes the competitive and operational strategies that galanz used to achieve such a meteoric growth. Q4 what are galanz competitive and operations strategies and how does its from operation cbeb1104 at university of malaya. Operations strategy at galanz mgt 546 operations and service management case summary this paper is all about one of the leading electronic appliance manufacturer of china, the galanz group. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. Pdf operations strategy galanz asmit upreti academia. A framework for operations strategy mit opencourseware. Operations strategy at galanz 451 slagelse industrial services sis 466. Operations strategy at galanz operations management rank the importance if galanzs operations objective of cost, quality, flexibility, delivery, service and innovations. Operations strategy at galanz 2795 words case study example. Operations strategy nigel slack, mike lewis download. Galanz started its business with a rich competitive strategy developed based on cost control, economies of scale, and full utilization of operating resources and capacities.
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